Font As a Major Element in the Logo Design

Typeface or font is one of the most prominent element in the development of logo design. In this case careful selection and modify the font that is able to articulate a logo is an important factor. Sometimes, custom font acts as style of identification and immediate brand recognition in context of formulation of logos. A visually appealing and highly professional logo design hold very significant importance and nobody can deny this fact. In fact, a good logo concept is a unique cryptogram of the company representing graphically its nature, individuality and uniqueness.

Font can be defined as a custom style of a text originated from particular typeface family. An individual use different types of typefaces in order to display content of his web design. It is advisable that one should always go for simple and easy-to-understand typeface rather than complex font style. Every type of font comes with its own personality which used to convey different meaning. 

Presently, there are more than 20,000 typefaces are available in the market expressing their unique attributes and it is quite difficult for an individual to choose the right font from such a vast variety. Now-a-days, there are millions and millions types of custom fonts available including Feminine, Masculine,Times New Roman, Futura, Georgia, Helvetica, Serif, San serif, Script, Arial, Block and so on. 

How to select the most appropriate font to design custom logo concept? Well, that's a million dollar question. Below, a set of parameters had been discussed in brief that every individual should take into consideration to select right font for custom logo design: 

• Shall declare the true essence of the company.
• Must be easily readable by the client / consumer.
• Should be seen perfectly in normal style, italic and bold.
• Must convey and articulate personality and character of the company entirely.
• Must adjust the size of the media, it would be nice is stored in vector file

A person should keep all the above discussed factors in mind while selecting right font style for custom logo design. Besides that, one should always opt for plain typeface like Futura, Georgia, and Helvetica in case his logo concept includes other artistic elements, colors etc.

It is advisable to all non-professional people to take expert guidance of logo designer for selection of right font for logo development. This is because of the simple reason that a skilled logo expert with solid knowledge will be able to provide best solution regarding perfect typeface usage. So, hire dedicated logo designer to get a highly professional logo concept with the perfect font style.